Strategic design and future-focused thinking, led by Donald Max Henzi.

Background & Experience

Donald Max Henzi has a multidisciplinary background across business, marketing, consulting, and innovation. He has worked with and in organisations across banking, marketing, consulting, and corporate environments, as well as with entrepreneurs and smaller, fast-moving companies.

Through these experiences, he developed a strong interest in how organisations make decisions, how business models evolve, and how companies can adapt to structural change driven by markets, technology, and new customer expectations.

His work is influenced by fields such as:

• Strategy and business model design
• Service design and customer experience
• Brand strategy and positioning
• Innovation and new business development
• Futures studies and strategic foresight
• Technology and AI impact on business
• Change and transformation
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He has worked in international environments, including the UK, the Middle East, and across Europe, which have shaped his perspective on markets, industries, and organisational cultures.

How we work

Based on Donald Max Henzi's business philosophy, MaxMORIX EXPERTS are known for structured, visual thinking and for making complex topics understandable and actionable.

Our work typically includes:

• Executive workshops
• Strategy and decision framing
• Business design and service design projects
• Future thinking and scenario work
• Innovation and transformation roadmaps
• Advisory and sparring for founders and executives
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We often work in situations where:

• A company is repositioning.
• A new business model is being developed.
• Innovation needs structure
• The future direction is unclear.
• Leadership teams need an external strategic perspective.
• The strategy needs to be translated into a real business and customer experience.
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Philosophy

MaxMORIX EXPERTS is built on a simple idea: Organisations do not fail because they lack ideas. They fail because they lack the clarity, alignment, and effective business design frameworks that Donald Max Henzi brings to each engagement.

Donald Max Henzi’s work creates the clarity organisations need to turn strategy into real, successful businesses, enabling them to thrive amid uncertainty and prepare for what comes next.

Donald Max Henzi, founder of MaxMORIX EXPERTS, works at the intersection of strategy, business design, innovation, and future thinking. He guides leaders and organisations in making strategic decisions, defining new directions, and redesigning businesses for the future.

His work focuses on one central question:

How can organisations make better strategic decisions and turn them into businesses that work in practice and in the future?

What he does

Donald Max Henzi acts as a strategic design and decision partner, enabling organisations to: clarify strategic direction.

• design value propositions and business models
• develop new services and customer experiences
• reposition businesses and brands
• prepare for future developments and technological change
• structure innovation and transformation initiatives
• turn complex situations into clear decisions and practical roadmaps
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His role sits at the intersection of strategy, design, and transformation—connecting thinking with doing, vision with implementation, and the present with the future.